Do Not Adjust Your Set We Are Still Here.

After a long hiatus the NN blog is back! This is in response to a comment from a reader (our first) who, quite rightly, pointed out that things have been a little quiet around here.

I would like to say this was because the Naïve bloggers were away joining the hordes of agency creatives who descended on Cannes last month. But unfortunately the Network’s budget doesn’t stretch to anything more than a weekend in Pattaya at the moment. Instead we, and some of our freelancers, have been hard at work covering for the multitude of freeloaders who, at their agency’s expense, trooped off to bask in the reflected glory and sunshine of Cannes. So many Asian creatives are now attending this event that many big agency creative departments are seriously stretched at this time of year. Stretched with real work that is and not the stuff you’re likely to see on the Croisette. And since it takes most of them a week to recover from the drugs and the booze consumed they are effectively out of action for 3 weeks!

In fact we are thinking of marketing our services to agencies whose ranks are depleted by these events: ‘Need some cover while your boys (&girls) are sunning themselves and getting blotto at your expense?’ would be the gist of the message. And given the number of award shows’ now proliferating we think the potential is huge.